IEX is a stock exchange focused on leveling the playing field by mitigating the effects of high-frequency trading. It’s an innovative company doing good in the market. But how do you get the word out? One of the big advantages IEX has is more mid-point liquidity than any other exchange. So we made a beer. It turns out stockbrokers love beer. Beer took a complex, intangible concept and turned it into something delicious. Cheers!

Role: Design Lead

Agency: Goods & Services